Lifelong success through healthy self-awareness

TruEsteem was founded over a decade ago by my mother, Valerie, and my aunt, Cynthia, both passionate educators, counselors, and coaches. Their mission was simple: lifelong success through healthy self-esteem.

​

They chose the lotus flower as the symbol of TruEsteem because it represents wisdom, authenticity, and growth in unexpected places, all of which are qualities of healthy self-esteem.

​

When it was time for me to continue TruEsteem, I was inspired by my own development work and the lotus to shift focus to self-awareness. Self-esteem is foundational to internal self-awareness, which Dr. Tasha Eurich defines as understanding our values, passions, and the impact we have on others. ​​But over the last decade, research has revealed that self-awareness also has an external side—how we’re seen by others. Those who are externally self-aware can view themselves through others’ eyes.

​​

Developing both internal and external self-awareness is key to unlocking wisdom, authenticity, and growth. The lotus flower reminds us that these are the true goals of any coaching relationship.