A history of development.
About TruEsteem
Lifelong success through healthy self-awareness
TruEsteem was created over a decade ago by my mother Valerie and my aunt Cynthia. Both were passionate educators, counselors, and coaches. The message they taught was simple: lifelong success through healthy self-esteem.
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They chose the lotus flower to represent this message because it means wisdom, authenticity through integrity, and growth in unexpected places - all hallmarks of self-esteem.
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When it was time to pass TruEsteem to the next generation, it was this same lotus flower mark that inspired me shift the narrative from self-esteem to self-awareness. Self-esteem is immensely important to internal self-awareness. According to Dr. Tasha Eurich, internal self-awareness it is an "inward understanding of our values, passions, aspirations, ideal environment, patterns, reactions, and impact on others." Healthy self-esteem leads to healthy internal self-awareness. As the research into self-awareness evolved over the past decade, it became clear to social and organizational psychologists that self-awareness had another side, an external side. External self-awareness involves knowing how others see you. Externally self-aware people can accurately see themselves from others' perspectives.
It is developing both internal and external self-awareness that allows us to seek
wisdom, authenticity, and growth in unexpected places. And it is the lotus flower that reminds us that these are the main goals of a coaching relationship.




The greatest value you can add is to be more of yourself.
~Sally Hogshead
Who am I?
Andrew Krahe, MS
Curiosity fuels me. It is what led me to coaching and encouraged me to pursue a neuroscience-based coaching certification that required over 100 hours of coaching experience. It is why I am certified to administer and interpret multiple assessments and why I use them in the regular flow of coaching work to accelerate development.
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Education
Masters of Science; Adult Learning; University of Maryland​
Bachelor's of the Arts; Sociocultural Anthropology; University of Michigan
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Certifications
International Coaching Federation Associate Certified Coach (ACC) (Late 2024)
Center for Creative Leadership® 360 Suite
Myers-Briggs Type Indicator (MBTI)®
Fundamental Interpersonal Relations Orientation: Behavior (FIRO-B)®
California Psychological Inventory (CPI 260)®
Strong® Interest Inventory
